PENGARUH KONSUMSI BERITA DAN KOMUNIKASI POLITIK TERHADAP KETERLIBATAN WARGA NEGARA PADA MAHASISWA KOTA BANDUNG
DOI:
https://doi.org/10.31848/jkri.v2i2.4114Kata Kunci:
Konsumsi Berita, Komunikasi Politik, Keterlibatan Warganegara, SEM-PLS, Mahasiswa Kota BandungAbstrak
Penelitian ini bertujuan untuk menguji pengaruh konsumsi berita terhadap keterlibatan warganegara melalui mediasi komunikasi politik, dengan menggunakan pendekatan kuantitatif dan desain eksplanatori. Variabel utama yang dikaji meliputi konsumsi berita (KBE), komunikasi politik (yang terdiri dari kepedulian isu politik/KIP dan frekuensi komunikasi politik/FKP), serta keterlibatan warganegara yang diukur melalui kepercayaan diri warganegara (KDW), minat keterlibatan masa depan (MKM), dan tindakan mempromosikan isu penting (MIP). Data dikumpulkan melalui survei daring yang melibatkan 103 mahasiswa di Kota Bandung. Analisis dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM) untuk mengevaluasi hubungan langsung maupun tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa konsumsi berita berpengaruh positif dan signifikan terhadap kepedulian isu politik (β = 0.460, p < 0.001) dan frekuensi komunikasi politik (β = 0.212, p = 0.007). Selanjutnya, komunikasi politik terbukti menjadi mediator yang signifikan dalam menjembatani pengaruh konsumsi berita terhadap keterlibatan warganegara. FKP berpengaruh positif terhadap KDW (β = 0.382, p < 0.001) dan MIP (β = 0.308, p < 0.001), sedangkan KDW menjadi prediktor penting bagi MKM (β = 0.522, p < 0.001) dan MIP (β = 0.199, p = 0.007). Berbagai jalur efek tidak langsung juga menunjukkan signifikansi statistik, mengonfirmasi peran penting komunikasi politik sebagai mekanisme mediasi. Temuan ini menegaskan pentingnya literasi media dalam meningkatkan partisipasi politik mahasiswa di era digital.
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