Pengaruh Jiwa Kewirausahaan dan Kreativitas Terhadap Keberhasilan Usaha

Abstract

Introduction: Micro, small, and medium enterprises (MSMEs) play a vital role in Indonesia’s economy, particularly in creating jobs and sustaining local growth. This study examines how entrepreneurial spirit and creativity influence business success among street food MSMEs in Dipatiukur, Bandung, an area where competition is intense and innovation is essential. Background Problems: Despite the rapid growth of MSMEs, many entrepreneurs face challenges in sustaining their businesses due to limited managerial capacity and lack of innovation. The guiding research question is: To what extent do entrepreneurial spirit and creativity affect business success, both partially and simultaneously? Novelty: While previous studies have highlighted the importance of entrepreneurship and creativity, few have quantitatively measured their combined impact in the context of street food enterprises. This study contributes by offering empirical evidence from a highly competitive urban MSME setting. Research Methods: A quantitative approach was employed with a total sampling technique involving 50 respondents. Data were collected through structured questionnaires and analyzed using multiple linear regression with t-tests for partial effects and an F-test for simultaneous effects, supported by validity and reliability assessments. Finding/Results: The findings show that entrepreneurial spirit and creativity both have a significant and positive influence on business success. Entrepreneurial spirit contributes 30.8%, creativity contributes 16.9%, and together they explain 47.7% of the variance in business success. Conclusion: The study concludes that fostering entrepreneurial attitudes and enhancing creativity are key drivers of MSME success. These results imply that targeted training, mentoring, and innovationoriented policies are essential to strengthen the resilience and competitiveness of small businesses in Indonesia.