PENGEMBANGAN USAHA WASERDA DENGAN ANALISIS SWOT DAN BUSINESS MODEL CANVAS DI KUD SARWA MUKTI CISARUA

Abstract

The Sarwa Mukti Cisarua Village Unit Cooperative (KUD) plays a strategic role in the development of agricultural and livestock products, such as milk and its derivatives (yogurt, mozzarella cheese, milk soap, and others), with Waserda as the main distribution channel. Challenges include limited BPOM certification, minimal innovation, competition from imported products, and low public awareness. This research employs SWOT analysis and the Business Model Canvas (BMC) to formulate development strategies. The results indicate strengths in product diversity and collaboration, while weaknesses lie in the inability to meet BPOM standards and limited marketing. Local market opportunities have not been optimally exploited, while threats arise from foreign products. The formulated strategies include enhancing BPOM certification, strengthening branding, diversifying digital marketing, and optimizing Waserda as a community distribution center. The contribution of this research is to improve the competitiveness of KUD and support government programs in developing MSMEs based on local potential.